I find the prospect of staying connected in the world of social media a bit overwhelming at times. For those who know me, I do my best to utilize most of the social media “channels” in both my business and my personal life; the latter of which often makes my wife cringe!
I love facebook and considered myself an early adopter until I saw The Social Network. I use twitter but mostly through links from my facebook, and my other favorite sites like foursquare, my blog and HootSuite. I even recently signed up for a Roost account per the suggestion of my colleague and social media maven Nicole Beauchamp. I’m also a regular “member” of Google+ but must say that I’m not as hyped about it as are my more tech savvy friends and colleagues. Many see it as a real game changer while I just don’t have time to add yet another platform to the mix. I’m trying though!
As a business owner, I am now faced with a dilemna. I can wholeheartedly admit that there is no chance in H-E double toothpicks that I can keep up with it all. Particularly if I want to be a good (and PRESENT) husband and father. So what to do? Do I hire a social media maven to manage that part of the business at which point my posts completely lose my voice and personality…maybe that’s a good thing? LOL! Perhaps scheduling an hour or so per day to blog and surf the social media scene is enough.
I haven’t yet determined the answer but I sincerely have NO CLUE how so many of my colleagues are keeping up with the ever changing face of social media and still making a living. I do know however that in today’s business world, social media/marketing can NOT be ignored!
For now, I will do my very best to utilize services like HootSuite and Roost to stay connected to my sphere of influence. But good grief it is challenging…but FUN!