Although there are still a very small percentage of owners who attempt to sell their own properties, those who are have become more savvy and sophiisticated in their efforts. The owners of a 2BR/2BTH apartment in Lincoln Towers on the Upper West Side have designed their own website, BestHomeInTheWorld.com, that includes more information about their home than anyone could possibly imagine. Complete with co-op board requirements and a link to the managing agent’s website where one can find the purchase application, these sellers have left no stone unturned. The owners are also offering a brand new Toyota Prius or a $25,000 cash back incentive to the buyers of ther home as well as a $5000 finders fee for anyone who sends them a buyer. They have even embraced the power of video. Check this out:
I’m going to resist any critique of the video or the website and simply commend them on an excellent marketing effort and wish them the very best of luck!