A TrueGotham reader e-mails about a Midtown encounter:
"I saw some guy handing out flyers in front of the Time Life buliding today. The flyers said that there were plans to develop and change the name of 50th street between 2nd and 3rd. The developer’s name is Richard Nouveau."
Gawker is asking the same question, and introduces the notion that Richard Nouveau might not even exist. His name was involved in a lame prank.
Upon further review, if you read the bio of him here, it seems like the man is clearly the product of an angry person’s imagination, and I suspect any and all hijinks involving his name are, in fact, efforts to drive buzz and traffic to this site.