We Have Declared Our Independence

Today’s exciting news via our press release.  We were also featured today in The Real Deal.

CONTACT:    Jennefer Witter
The Boreland Group Inc.
Firm is New York’s Newest Residential Real Estate Brokerage House
NEW YORK, June 29, 2010 – Just in time for Independence Day, The Heddings Property Group LLC (www.heddingsproperty.com), a leading New York City boutique brokerage team, today announced that it is now a fully formed, independently-operated residential real estate firm.  Led by respected real estate industry veteran and top-producing agent Douglas Heddings, who boasts nearly 20 years of experience at the city’s top firms, The Heddings Property Group provides big city knowledge with high-touch, one-on-one customer service.
“We are not simply another New York City boutique real estate firm,” states Heddings.  “We are seasoned professionals who are continually driven by a quest to put our buyers’ and sellers’ interests first, and to excel by capitalizing on technology and staying above the curve in every possible way.  In spite of this trying economic climate, we think there is a real need for the level of service and honest, time-tested real estate knowledge that we provide to our clients.”
A critical part of The Heddings Property Group’s difference is its brokers.  Heddings prides himself on creating a collaborative, supportive team environment, where integrity, expertise, character and a positive attitude are all valued and rewarded.  “In fact, I hand pick each agent to ensure that they are a fit with our team and that they share our commitment to superior customer service for buyers, sellers and investors.  Plus, all of our agents receive commission for each deal that closes, a unique compensation structure that aligns the entire team with the same agenda as the customer: complete satisfaction.”
Prior to launching the independent brokerage, Heddings led successful teams at top-ranking residential real estate firms Rutenberg Realty and Prudential Douglas Elliman and worked at Halstead Property, specializing in the sale and leasing of Manhattan residences. 
Paul Purcell, co-founder of Rutenberg Realty, says of the company’s founding, “I have known Doug for 15 years and we are excited for him and his team.  He has always wanted to build a firm of his own and we, at Rutenberg, were thrilled to be able to help him in the transition. I think we gave Doug the confidence that enabled him to take that first step toward independence.”
As one of Manhattan’s first broker bloggers and a pioneer of using professionally filmed videos to market properties, Heddings values innovation.  The Heddings Property Group brokers employ cutting-edge technology to market properties and better service clients, including the use of a listings syndication service, which uploads comprehensive information about a property — including professional high resolution photographs, floor plans, quality video footage and a detailed description of a home — and disseminates it to more than 30 real estate-related websites across the globe and in 32 languages.  The syndication also welcomes any of the almost 30,000 licensed agents in the New York metropolitan area to list The Heddings Property Group’s exclusive properties, in an effort to procure the best buyer for a home.   This additional exposure for sellers goes above and beyond that of the marketing efforts provided by more conventional brokerages. 
Another technologically advanced service offered by Heddings and his team are Internet banner ads specifically targeted to a property’s demographic, including placement on prominent sites that appeal to high net worth individuals such as FOXNews.com and MSNBC.com.  This strategic marketing results in traffic of 60,000 to 80,000 impressions a week and hundreds of clicks from potential buyers per property on a given week.
“Our philosophy, when we exclusively market a property, is that the home belongs to the seller and thus is not our proprietary information.  It is our job to use everything available to us to reach the broadest spectrum of potential buyers,” explains Heddings, who notes that this “customer first” mentality extends to how he and his agents work closely with licensed agents at other firms, not just those attached to specific trade organizations.  “Our willingness to put the customers’ needs above the commission and openness to trying new tools to achieve that mission has led to us being a beta tester for the latest technology.  For instance, we were the first to offer buyfolio.com, a listings sharing service that allows brokers and buyers to better communicate with one another, to our clients, and are now able to market sophisticated presentations to sellers right on our iPads.  We were also the only real estate firm to disable analytics from our Virtual Office Web (VOW), a multiple listings tool, giving prospective buyers complete anonymity regarding their property searches.”
Heddings adds, “We are able to create the most ingenious, creative solutions for our clients in their home buying, investing or selling experience.  This flexibility is an asset in an ever-changing market.”
The group has always enjoyed referrals and repeat business.  One reason is that Heddings and his agents make themselves readily available to their clients.  Another is that they will tell their clients what they need to hear as opposed to what they want to hear.  “Sugar-coating doesn’t work,” says Heddings. “We have to give them realistic expectations of what works in this market and for their particular situation.  Our counsel is based on real-world and real-time experience.  And they appreciate our honesty and tactful frankness.”
Smart marketing and pricing are also hallmarks of The Heddings Property Group experience.  The team knows how to reach qualified buyers and pricing to sell, its brokers can move a listing in a timely, efficient manner with minimal stress to the seller.  Best of all, Heddings is apprised of each and every deal, giving team members the autonomy to carry through and “seal the deal” with a client, or step in as needed.
Though The Heddings Property Group plans to remain a boutique firm, with no more than 15 agents per office, growth is still definitely on the horizon. “I am interviewing potential new agents and will open additional office locations in Lower Manhattan and the Hamptons before 2010 is through,” Heddings notes. 
Knowledgeable about regional and national real estate, Heddings is often called upon by the media for his expertise. He is regularly quoted in The New York Times, The Wall Street Journal, The New York Post and New York Magazine, as well as The Real Deal and Brokers Weekly.  He has also appeared on New York 1 News, NBC’s Today Show, Fox Business Live and Inman News, and has been a guest speaker at Inman’s Real Estate Connect conference and GreenPearl events. 
About The Heddings Property Group LLC
The Heddings Property Group LLC firm is based in Manhattan and provides quality real estate services to buyers, sellers and investors alike.  Founded by real estate veteran Douglas Heddings, a top-ranking broker with nearly 20 years of real estate expertise, the boutique firm functions independently, affording its clients creativity and ingenuity in marketing and syndicating property listings for the best experience possible.  To learn more about The Heddings Property Group, visit www.heddingsproperty.com or follow Heddings’ award-winning blog www.truegotham.com.

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