Category Archives: A Broker’s Job

TrueGotham TV Explores Square Feet: Why The Mystery?

Posted on October 4, 2007 by Doug Heddings

If you’re a regular reader of TrueGotham, there’s no secret to how I feel about discrepancies in square footage and the lack of standardization of measurement (or is there?) in the marketplace.  Buyer frustration permeates the market as prospective purchasers continue to … Continue reading →

Posted in A Broker's Job, Dirty Real Estate Tricks, I'm New to TrueGotham, Market Insight, Tips & Advice, TrueGotham TV | 11 Comments

Discount Brokers in a Slumping Housing Market

Posted on September 28, 2007 by Doug Heddings

The news this morning from The Wall Street Journal that New-Home Sales Hit 7-Year Low paired with yesterday’s news of discount broker Foxtons going out of business makes me wonder if any discount model can survive in a slumping housing market.  … Continue reading →

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Desperation Pricing By New Agents

Posted on September 27, 2007 by Doug Heddings

Making sense of the state of the market in Manhattan has proven to be a daily challenge.  Talk of Wall Street layoffs and meager bonuses, the current credit crunch, and Fed attempts to buoy the economy are just some of … Continue reading →

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More Support for “Realistic” Pricing

Posted on September 24, 2007 by Doug Heddings

Friday’s post has generated a bit of buzz regarding seller’s expectations in softer real estate markets.  Coincidentally, Austan Goolsbee wrote A Reality Check for Home Sellers for The New York Times this weekend.  So why do seller’s often choose to ignore … Continue reading →

Posted in A Broker's Job, Dirty Real Estate Tricks, Market Insight, Tips & Advice | 1 Comment

A Real Estate Convo Reminiscient of 1992…UH OH!

Posted on September 21, 2007 by Doug Heddings

At the end of the day yesterday I received a phone call from the son of prospective sellers who own a luxury one bedroom condominium on the Upper West Side of Manhattan.  This is precisely the phone call that I … Continue reading →

Posted in A Broker's Job, Dirty Real Estate Tricks, Market Insight, Tips & Advice | 3 Comments

What’s Wrong With This Picture?

Posted on September 18, 2007 by Doug Heddings

This is precisely what is WRONG with my industry!!!  I just received this email in my In-box for the 3rd or 4th time in the past several days: Subject: "Price reduced by $2 mln….MUST SELL!!!": REDUCED FROM $6,400,000 to $4,500,000 … Continue reading →

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Pricing Property: NY Mag’s Triple Assessment from OpenHouseNYC

Posted on September 12, 2007 by Doug Heddings

I have always recommended to my prospective sellers that they interview multiple agents when determining who is best suited to represent them with the sale of their home.  One of the reasons for this is to get some collective concept of … Continue reading →

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9/11

Posted on September 11, 2007 by Doug Heddings

Reflect and Remember… Peter Comitini at Comitini.com has a 5 year 9/11 photo journal that can help you do just that.

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Co-ops, Sub-Prime and Effects on Real Estate Pros

Posted on September 10, 2007 by Doug Heddings

From the September Real Deal comes an excellent piece from Alison Gregor on How the Sub-prime Fallout Will Effect Real Estate Pros. Since delinquencies among sub-prime loans that had been packaged and resold on secondary markets reached fever pitch this … Continue reading →

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More Manhattan Real Estate Inefficiencies

Posted on September 7, 2007 by Doug Heddings

I have penned with some frequency about the many inefficiencies that exist in the New York City real estate market and the frustration continues with property managers.  My team and I seem to be hitting a wall with numerous property … Continue reading →

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