TrueGotham: On a Mission

Henry Abbott: Now this thing here, True Gotham, this a crazy thing to do for someone in your positionÖbecause you’re essentially in sales, but you’re dishing some dirt here and telling people the truth about how real estate works around these parts. Why are you doing this?

Douglas Heddings: Because as real estate brokers, we fight the used car salesman stigma every single dayÖ and as I said before, I believe the stereotypes don’t come from space. There is some validity to these things, and I would like to see bar raised even higher.
This is dangerous, there could be repercussions. There could be repercussions from my own company. I don’t know how its going to be perceived by the rest of the industry.
But I think it’s a necessity.
I think it’s important people feel comfortable and confident with whatever broker they’re working with, and I would like to see some of the distrust that people have, and the disdain that people have for real estate brokers dissipate. I’d like to see that go away. And I think if they see the inner workings of the real estate industry from a broker and his team who are full of integrity, with the utmost honesty, they’ll see things that enable them to make the right choices and decisions when it comes to buy or sell.

Listen to more of this interview.

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