Category Archives: Tips & Advice

Meaningful Connections

Last week, I had the privilege of sitting on a panel at the NYC Real Estate Expo with some of my esteemed colleagues from other firms. The topic of discussion was how to be a world class connector. Buzz words … Continue reading

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Hudson Yards on Voice America

This morning I was live on Good Morning New York, Real Estate talk show with CORE agent and co-host Vince Rocco. Vince and I discussed Hudson Yards, the largest private real estate development in United States history. In the interview, … Continue reading

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Marketing Your Home in a Shifting Market

I have been writing for my True Gotham blog since April 2006. The very first broker blogger in New York City, I have spent the past 10+ years making every effort to be of service to the consumer and the industry … Continue reading

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The Evolution of the Real Estate TEAM

One of the most enjoyable and stimulating parts of my job as CORE’s Sales Director is the business development meeting. Several times per year our marketing, PR and management teams sit down with our agents individually to discuss current business … Continue reading

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The Olympics, Real Estate and Avoiding Distraction

Occasionally I have a novel idea that I share through my blogging. This is not one of those times. As part of our continued efforts to support our agents at CORE, our marketing, PR and management team meet with individual … Continue reading

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Agents Seeking Substance From Brokerages

Once upon a time not that very long ago, a real estate brokerage opened that offered its agents massages at their desks, use of a car service, fancy candy (yes, fancy candy) and even a program that promised to match … Continue reading

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An Excellent Real Estate Agent Is Worth A Multiple of Their Weight In Gold

I have been blogging since 2006 in an effort to raise the bar in real estate and to dispel the used car salesman stereotype of real estate agents. Despite my efforts, I am still shocked by some of the incompetence … Continue reading

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Culture Fit Directly Impacts Consumer

There are many factors that determine the success of a real estate agent and in turn the success of the real estate transaction. Some of the obvious internal forces are charisma, professionalism, emotional intelligence (EQ), negotiating acumen and overall real … Continue reading

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The Illusion of Control Often an Obstacle

Control is indeed an illusion that is all too often an obstacle to consummating the real estate transaction. I have written before on TrueGotham about the multiple parties involved, often as many as 13 different people, in a single real … Continue reading

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Perception vs. Reality in Manhattan Real Estate

Here is a selection of email subjects found in my Inbox in just the past 10 days: “Seller Says Sell” “Priced to Sell” “Price Drop” “Price Reduction” “Price Improvement” “New Asking Price” “Price Slashed” The obvious perception of anyone receiving … Continue reading

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